Luxury fashion retailer Alene Too was interested in expanding its brand to major U.S. markets and boost sales on its online store. While well-known in South Florida for decades, Alene Too had limited name recognition elsewhere. The brand’s new owners tasked Helena Renee PR (HRPR) with quickly building the brand’s visibility, and HRPR quickly developed […]
Helena Renee PR was tapped to open Silver, a buzzing, opulent restaurant and lounge in Park City, during Sundance Film Festival in 2011. With the goal of having SILVER serve as a chic, exclusive destination, HRPR organized twelve ultra-private events over the span of five days, allowing Silver to serve as a destination for celebrities […]
Helena Renee PR was tasked with building buzz around Lola James Jewelry, a brand with modern, timeless, layerable pieces that design wearable jewelry with an attention to quality and detail. HRPR tapped into their network of top stylists, getting Lola James Jewelry worn by A-listers including Blake Lively, Kendall Jenner, Gigi Hadid, Amy Adams, Lucy […]